Employers image study

The goal of the study: to identify the factors that are having the greatest impact on the company, as attractive employer, reputation.

The results of the study: 

1. Company will discover declared (by itself) and real company's image.
2. Company will know the factors that are important to current and potential employees.
3. The results of the study will show, what needs to be changed to make it easier to attract potential employees and to maintain the old ones.

Target groups:

INTERNAL: Company's employees

EXTERNAL: Potential employees, partners, companies, working in the same field, public figures (politicians, journalists etc.)

Process of the study:

Stage I

Preparing and coordinating the questionnaire for the former and existing company's employees. Preparing of IT solution for survey.

Coordinating the process of the survey. 

Generalizing and presenting survey's results and recommendations.           

Stage II 

Executing market analysis, preparing the list of potential employees.

Preparing and coordinating the questionnaires for potential employees, working in other companies as well as for students.

Interviewing respondents' during the meeting or by phone.              

Analyzing results, presenting with the results of the study and recommendations.     

Stage III

Coordinating lists of partners, competitors and public figures.

Preparing and coordinating the questionnaire.

Interviewing respondents during the meeting or by phone.             

Analyzing results, presenting with the result of the study and recommendations.     . 

Duration of the study:   1-2 months.

Research price - depends on company‘s respondents' number.

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